In minimalism, excess is rejected. When it comes to fashion, it frequently (but not always) means neutrals, simple silhouettes, and having a smaller, more sustainable wardrobe of staples you love and that never go out of style. You've seen it everywhere from architecture to graphic design to decor.
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And it's true that minimalism has many millennials in its grip, especially with all-white décor.
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But now, maximalism has come back into fashion, and several TikTokers, including Sara Camposarcone and Thalia Castro-Vega, are embracing the look, which is defined by vivid, extravagant, and "more-is-more" style. Both creators chatted with Consumer reports and revealed how they're having fun with fashion in a sustainable manner.
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Sara (@saracampz on TikTok) is an Ontario-based designer, stylist, and content producer whose videos have amassed over 550K followers and around 10 million likes. In an interview with BuzzFeed, Sara referred to maximalism as "the aesthetic of excess, whatever it may seem like to you." "Bold prints, loads of colour, pattern clashing, vintage finds, nostalgia, and so much more are my personal favourites. I enjoy enhancing my clothing with increasingly more items to offer appeal in a special way."
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"I call myself a maximalist because no matter what sort of vibe I'm feeling for the day — whether it be goth, Y2K, Victorian era — I always make it me. That means lots of accessories, different textures, and accentuated silhouettes. 'More is more' is my favorite quote, and I really do apply it to all my outfits."
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Personal stylist Thalia (@polychrom3 on TikTok) has worked virtually with clients in the US and other countries. Their videos have received about 3 million likes and they have nearly 140K followers on TikTok. "Maximalism, in my opinion, is the chance we have to express our inner child or the youthful version of ourselves. We are not burdened by other people's perceptions when we are young. We have the freedom to experiment, develop, try new things, and dress as we choose. These limitations on creativity are only imposed on us as adults, "they informed Reporters.
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"The possibility to break free from creative constraints and let loose with our sense of style is provided by maximalism. to actually enjoy getting dressed and make our life happier. We must wear clothing for functional reasons, but it also becomes our second skin, making it an emotional experience. Even the act of getting dressed can alter our attitudes! I enjoy dressing happily because it makes other people happy."
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Sara's videos often feature her fun, personable get-ready-with-me's and outfit-of-the-days (OOTD), and it all started with Sara using her page just as a way to express her love for fashion. "I worked an office job at a tech company full-time, and was looking for a creative outlet to show what I loved the most — clothes!" she told BuzzFeed. "I randomly posted an OOTD video of myself in a full puppy printed outfit and matching tote bag, and it went viral instantly."
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However, she has received a lot of remarks, both positive and negative, along with all the attention she has received for her daring appearance. "Now that TikTok is such a huge, well-known site, hundreds of thousands of people can comment on my costume choices. Because people might be cruel, it's frightening "She spoke.
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"But it's also inspiring, because I feel as though I have helped spark confidence in those who were too afraid to stand out before." Whether or not her followers like her sense of style, Sara's videos have encouraged individuals to dress however they feel confident in.
"I adore how unapologetically authentic you are. I'm trying to move past caring about what other people think as I start to [get] to this place. A viewer commented on one of her most recent videos, which showed a "ladies night in," saying, "TY for being you "OOTD.
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Thalia's TikToks, which frequently include styling videos and entertaining, conversational OOTDs, are the product of a long-standing passion for fashion experimentation: "I have memories of attending kindergarten through high school. I used to take all of my clothing during the summer and try to put together fresh outfits "they claimed. "I used to look for all the numerous ways I could wear a shirt because I didn't have access to a lot of new items at the time but still wanted to express my creativity and sense of style. I've occasionally worn my tops as skirts!"
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Thousands of people have been enthralled by Thalia's material and inspired to find their own sense of confidence and flair. "People will message me and tell me how I've motivated them and assisted them in making daring fashion decisions. It is absolutely good to see so many individuals inspired to wear what they want to wear without fear and disregarding other people's judgments. Sometimes they email me images of their outrageous clothes. It's a lovely thing!" said Thalia.
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Though there is a lot of encouragement in the comments, Thalia has also had to deal with the criticism. "I wish people understood that developing this confidence required time. And yet because I consider my fashion to be my art form, it is still difficult to get a negative criticism today (I usually disregard them). I style and construct costumes on my body in the same way that somebody could paint, draw, or dance. Negative feedback stinks because this is my passion. But as more of us make daring fashion decisions, the confidence will only increase."
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Thalia wishes to emphasise that fashion is only one aspect of people's lives in the end. "I have several sides to myself. I have several passions. I love to go on adventures and I love to rock climb, sew, and knit. More than just my fashion material makes up my existence. I am an emotional being."
Both Thalia and Sara promote sustainable fashion on their platforms, so for those who want to switch up their wardrobe — while saving money and protecting the environment — they have some pretty helpful tips.
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"I'm aware that buying used may be expensive, but lately, I've been enjoying clothing swaps with friends and renting outfits from rental shops. Even on Facebook, there are groups where you can trade clothes with locals "She spoke to Reporters.
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"I also purchase frequently on websites like Poshmark, Depop, eBay, etc. For when a piece I've been eyeing goes on sale, I keep my notifications turned on! When looking for a vintage item that the thrift store isn't seeming to have, eBay is ideal."
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"Wearing what you currently own is the most environmentally friendly action you can take. Don't let fear or the thinking that "well, this doesn't go together" stop you from putting on your clothes. Instead, consider numerous ways you can combine your clothes and give yourself the grace to attempt those combinations. If you need new clothes, make sure to choose them with your lifestyle, needs, and sense of style in mind "explained Thalia.
"Think about your environment and how you live your life, and buy based on that and what you are most attracted to in clothing. That way, it can be something you can continuously use! Consider how a new garment may work with what you already own in your wardrobe. Just these small, intuitive shopping steps makes a big difference in how we work sustainability into fashion!"
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As a rather minimalist myself, I personally love all the maximalist vibes and hope they stick around. I adore the message it conveys the most, though. Like Thalia says "Being brave is acceptable. It's acceptable to dress however your younger self would have preferred."
"I hope that people will gain confidence in themselves, knowing that they should never dress for anyone but their own happiness," Sara adds. "Making fun of someone for the way they look or dress is the meanest form of bullying in my opinion, and no one should be scared to be who they want to be."
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If you'd like to keep up with Thalia and learn more about their work as a stylist, check out their Instagram and TikTok. And you can keep up with Sara and her shop as well on her Instagram, TikTok, and website.
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